Walmart Luminate is Walmart's proprietary suite of data products within Walmart Data Ventures. It delivers actionable, customer-centric insights to empower merchants AND their suppliers to make better business decisions. The Walmart Luminate platform is comprised of three products: Shopper Behavior, Customer Perception, and Channel Performance.
Shopper Behavior enables suppliers to drill down into the profiles and behaviors of their category and brand shoppers. Suppliers get access to detailed reports about loyalty, switching, benchmarking, basket pairing, substitutions, and more.
Customer Perception unlocks access to a panel of verified Walmart shoppers for on-demand customer feedback. Through this tool, suppliers can facilitate in-depth interviews and conduct user testing and concept testing.
Finally, Channel Performance enables insights into supplier performance across channels - think omnichannel sales, inventory optimizations, and forecasting.