With nearly half (44%) of managers planning to hire more seasonal workers this year, Axonify’s research reveals the top issues they’re facing and the impact on manager burnout
WATERLOO, ONTARIO – Oct. 3, 2024 - With the holiday season quickly approaching, many companies are looking to seasonal frontline workers to help prepare for an influx of consumer activity.
In a recent survey of 450 U.S. retail, hospitality and food service frontline managers, Axonify found that nearly half (44%) are hiring more new workers this year because they need additional support, or their current staff lacks specific skills needed to support seasonal demand.
To help attract seasonal talent, frontline managers are continuing to utilize several recruitment tactics, including promoting a safe and secure work environment (77%), providing more training / upskilling initiatives for new employees (53%) and offering higher salaries this year for the same positions posted last year (49%).