STAFF START, Japan's premier employee-generated content (EGC) platform utilized by over 3,000 brands, generating over $1.4 Billion USD in facilitated transactions, today announced its expansion into the US market. The company will make its American debut at NRF 2025: Retail's Big Show (Booth #8113) January 12th - 14th, 2025. STAFF START's US launch comes at a crucial time for American retailers seeking innovative solutions both to attract and retain store staff, and make brand content relevant to the new consumer generations, bridging the gap between online and in-store experiences.