Tolstoy is a video-commerce platform that empowers 4,000+ leading brands and retailers to manage videos at scale and integrate video-first commerce experiences throughout the customer journey with a cost-effective, effortless solution.
Tolstoy's shoppable video player technology is optimized for e-commerce and designed to scale without impacting site performance. It brings the engaging, TikTok-like, shoppable experience to all e-commerce channels—from websites and mobile apps to emails and SMS.
Tolstoy’s video management platform, powered by AI, provides a robust and automated solution. It automatically sources and moderates videos from social media, identifies products, and tags videos with product SKUs. Using an AI-powered recommendation engine and video analysis, Tolstoy curates high-performing, personalized carousels and feeds, seamlessly distributing them across all sales channels.
Leading brands like Fenty Beauty, Laura Mercier, Rhone, and Kmart Australia—as well as Shopify's Shop app—trust Tolstoy to drive their video commerce experiences. Tolstoy helps convert 15% of site visitors into “video-enabled customers,” resulting in a 15% uplift in conversions, a 20% increase in average order value (AOV), and longer time spent on-site.