Treasure Data

Mountain View,  CA 
United States
https://www.treasuredata.com

• Booth: 5457, 5438, MR5585

Treasure Data empowers the world’s largest and most innovative companies to drive connected customer experiences that increase revenue and reduce costs. Built on a big data foundation of trust and scale, Treasure Data is a customer data platform (CDP) pioneer and continues to reinvent the CDP by putting AI and real-time experiences at the center of the customer journey. Our CDP gives customer-centric teams across Fortune 500 and Global 2000 companies – marketing, sales, service, and more – the power to turn customer data into their greatest treasure.

 Show Specials

• Catch Treasure Data's BI Session with Michaels! (Jan 11, 2025)
  Be Part of It!
  
  Monday, January 13 at 9:15am in the Expo Hall, Level 3, Stage 3 to listen to Michaels Stores, NexChapter share their views on retail trends, the role of customer data, experience with customer data platforms, and generative AI!
  
  Speakers:
  Sachin Shroff, Vice President of CRM, Loyalty and Marketing Technology, Michaels
  Art Sebastian, CEO, NexChapter
  Mark Tack, Chief Marketing Officer, Treasure Data
   

• Join Treasure Data's Happy Hour Sun & Mon @ 3-4pm (Jan 10, 2025)
  Join Us for Happy Hour at the Treasure Data Booth!
  
  Sunday and Monday from 3-4 pm at Booth #5457
   

 Press Releases

• A Leader in 2024 Gartner® Magic Quadrant™ for CDPs (Dec 17, 2024)

  Treasure Data Evaluated for its AI-Powered CDP Evaluated Among 17 Vendors Treasure Data today announced that it has been named a Leader in the inaugural 2024 Gartner® Magic Quadrant™ for Customer Data Platforms (CDP).  The report evaluated 17 different CDP vendors on 15 criteria and placed Treasure Data in the Leaders quadrant for its Completeness of Vision and Ability to Execute.

• A Leader in The Forrester Wave: CDPs for B2C (Dec 17, 2024)

  Treasure Data has been named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data received the highest possible scores in seven criteria, including Vision, Data management and models, Data governance and storage, Endpoint integrations for engagement, and Consumer privacy.

• A Leader in the IDC Marketscape (Dec 17, 2024)

  Treasure Data today announced it was named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024–2025 Vendor Assessment (doc # US51778724, December 2024). This IDC MarketScape study evaluated 18 CDP vendors for the B2C segment across functional capabilities and go-to-market considerations.

  For the second consecutive time, Treasure Data was recognized as a Leader by the IDC MarketScape, following its positioning in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022.

• GenAI Capabilities & CDP-Native AI Framework (Dec 17, 2024)

  Treasure Data announced the launch of the Treasure Data AI Framework to introduce persona-based generative AI chat interfaces to Treasure Data Customer Data Platform (CDP).  The AI Framework enables marketing and customer-centric teams to accelerate campaign ideation and activation with new AI applications from Treasure Data (AI Copilots and AI Email Studio) and build custom AI applications. The new Generative AI capabilities reduce marketing campaign development from months to minutes with GenAI-powered data exploration, campaign activation, and 1:1 content generation

• Treasure Data Launches CDP Trade-Up (Jan 12, 2025)

  Start Your CDP Trade-Up

  Join 50+ companies that upgraded to Treasure Data

  Fast-track your journey to the last customer data platform you’ll ever need. Our CDP Trade-Up program includes:

  • CDP Contract Relief: Switch to our CDP – without additional payments. Only pay for Treasure Data once your existing CDP contract ends.
  • CDP Migrator Toolkit: Enjoy an expedited migration and implementation so you can start driving business value from your CDP sooner.

  Available to qualified participants.

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