XTEL

Bologna, 
Italy
https://www.xtech.ai
  • Booth: 4503

XTEL is a leading global provider of enterprise planning, trade and revenue management solutions for consumer goods companies (CPGs). By combining next-generation AI-driven technology, deep industry expertise, and a track record of successful deployments across five continents, XTEL empowers CPGs to drive profitable revenue growth at scale through proven commercial execution.

 Press Releases

  • Barilla Advances Retail Execution with Digital Transformation

    Barilla, a global leader in the food industry, has taken a significant leap forward in optimizing field operations through the digitalisation of Retail Execution. In a comprehensive webinar, Barilla reveals the key factors that motivated their embrace of digital transformation to enhance execution efficiency and strengthen their IT infrastructure.

    By implementing the XTEL Retail Execution Solution, Barilla has strategically advanced its digital transformation journey, aiming to optimize and scale field execution while reinforcing its IT landscape. This initiative marks a pivotal step in revitalizing Barilla's Retail Execution program, promising substantial IT and business outcomes.

    The webinar offers an in-depth exploration of the driving factors behind Barilla's digitalisation efforts and outlines the anticipated benefits of a robust Retail Execution strategy. It is an essential resource for professionals seeking to understand the impact of digital transformation in retail operations.

    Watch Barilla webinar now or read Barilla case study

  • Beiersdorf Unveils Global Approach to Trade Promotion Management Digitalisation

    Beiersdorf, a leading name in skincare and personal care, has taken a pioneering step towards value creation by adopting a standardized and global approach to Trade Promotion Management (TPM) digitalisation. In an insightful webinar, Beiersdorf shares how TPM serves as a growth enabler at the core of its Revenue Growth Management (RGM) strategy.

    The webinar highlights the strategic steps Beiersdorf implemented to drive transformative change and achieve commercial excellence. By fostering innovative ways of working across its global operations, Beiersdorf has successfully framed and delivered a multi-country trade promotion digital transformation program that promises lasting value.

    This webinar is a must-watch for industry professionals seeking to enhance their understanding of digital transformation in trade promotion.

    Watch Beiersdorf webinar  or read Beiersdorf case study.

  • Land O'Lakes Revenue Management Transformation: From Data to Strategy & Commercial Execution

    Land O’Lakes is revolutionizing revenue management through a comprehensive transformation program that integrates advanced AI technologies to drive growth, profitability, and trade efficiencies. Partnering with XTEL since 2023, Land O’Lakes is overhauling its revenue management processes with cutting-edge technology and strategic execution.

    This initiative redefines revenue growth management, customer business planning, and trade promotion management, setting new industry standards. In an upcoming panel session, Scott Johnson, Revenue Growth Management Leader at Land O’Lakes, and Allen Rector, VP of Sales at XTEL, will explore the challenges and strategies behind this transformation. They will highlight the limitations of in-house analytics and how AI-driven tools are revolutionizing data insights and analytics, seamlessly connecting strategy, planning, and execution.

    For more insights,access XTEL and Land O’Lakes panel session and learn how Land O’Lakes is leading the way in revenue management transformation.
  • XTEL has been recognized with the highest number of Best-In-Class (BIC) distinctions in the 2024 Consumer Goods Vendor Panorama by the Promotion Optimization Institute (POI) across both the Enterprise Planning (EPx) and Retail Execution spaces. This further confirms XTEL’s unique positioning as the partner of reference for CPGs seeking an enterprise solution to upgrade their commercial strategy and execution at a global scale.
    XTEL received seven distinctions in the Enterprise Planning (EPx) category for Data Management, Global Deployment, RGM UX, RGM Suite, TPx UX, Headquarter Planning, and TPx Analytics, Dashboarding & Reporting. These awards highlight the strengths of XTEL’s AI Platform across its trade promotion management (TPx) and revenue growth management (RGM) solutions.

    In the Retail Execution category, XTEL earned six distinctions for Data Management, Connected Enterprise, Data and Analytics Visualization, Desktop UX, Analytical Insights, and Guided Selling.

    Read the full article here or download the excerpt of the report dedicated to XTEL
     
  • XTEL, a global leader in commercial enterprise systems, proudly announces the launch of MAX AI, a groundbreaking AI-native solution designed to transform revenue management and empower brands with enhanced insights and execution capabilities.

    Debuting at NRF 2025 in New York City, MAX AI introduces a custom copilot that extends Microsoft 365 Copilot, seamlessly integrating with Azure OpenAI Service and Microsoft Fabric. Accessible through Microsoft Teams, this innovative platform is set to redefine productivity and commercial strategy design, offering a new dynamic for planning and optimization.

    Learn more about XTEL MAX AI or book a demo with us!
     

 Products

  • XTEL RGM Analytics: Revenue Growth Mngmt solution

    XTEL offers an always-on, comprehensive analytical framework to help you build optimal strategies.

    1. Analytics to drive effectiveness and efficiency: With XTEL’s real-time insights at their fingertips and guided analytical paths to help harness them into strategies, every team member becomes a growth champion – both in expertise and productivity.
    2. Every RGM question, answered: Lift decomposition? Price ladders? Channel margin contribution? We have you covered. XTEL covers all RGM levers and their interplay to ensure your teams have the right insights to design execution-ready, valid strategies.
    3. AI designed to augment intelligence: AI recommendations that can be trusted. XTEL’s AI, built by data scientists paired with industry experts, delivers credible, back-tested recommendations to help your teams think differently and build strategic advantage.

    Arm your teams with superior AI-driven insights to give your brands a competitive edge. Book a demo with us today!

    ...

  • XTEL TPX: Trade Promotion Management Solution

    Trade promotion management with proven results.

    1. A full TPM platform, from planning to settlement: With end-to-end coverage, from customer business planning to promotional plan, and from event optimization to trade terms, XTEL runs the most comprehensive TPM platform in the industry.
    2. A proven, global deployment model: With implementations in over 100 countries, and more multi-country rollouts among top CPGs than any other solution, XTEL is the gold standard for successful TPM deployments.
    3. Built on Microsoft, with native SAP integration: With an Azure-native architecture and hundreds of out-of-the-box integration points into all leading enterprise systems, XTEL plugs in seamlessly into your enterprise stack.

    Optimize trade every step of the way while turbocharging your KAMs to drive ROI. Start today. Book a demo with us now!

    ...

  • XTEL REX: Retail Execution Solution

    XTEL harmonizes all your field sales processes in a single platform, across all channels: modern, traditional, and specialist trade, food service and B2B eCommerce.

    1. One solution for every channel, globally: XTEL powers your field sales for all go-to-market models in over 100 countries on a single platform to reduce your retail execution TCO.
    2. Embedded within your commercial value chain: XTEL weaves Retail Execution into your commercial strategy, with two-way native data feeds with your insights, contract, pricing, terms and promotion solutions.
    3. Leveraging AI to enhance relationship building and productivity: With advanced data science and ADAM-enhanced analytics, XTEL helps your team to focus on fostering productive customer partnerships and delivering results in the field.

    Optimize your sales execution ROI through a single system of record. Start today. Book a demo with us now!

    ...

  • XTEL MAX AI: Enterprise Planning Solution

    XTEL's new AI-native, agentic enterprise planning solution, MAX AI, is set to transform productivity and revolutionize how consumer goods companies envision, manage, and execute their commercial strategies.

    1. Optimized commercial plans in minutes, not months: From commercial strategies to detailed plans, in real-time. With a few prompts and clicks, XTEL’s AI builds the optimal scenario to ensure you find true win-wins with your custom
    2. A real-time RGM expert center in your pocket, always available: RGM for all your accounts and brands, not just your largest ones. For every meeting, not just the big ones. XTEL helps every account manager to build the best plan for every customer interaction.
    3. XTEL’s GenAI Copilot at work in real time: Built with Microsoft Copilot and Azure at its core, XTEL’s turns strategizing, planning, and execution into an intuitive experience, enabling every team member to unlock and deliver value from day one.

    Discover how MAX AI can help you boost productivity and accelerate profitable growth today. Book a demo now!

    ...

Categories

Big Data
  • Data Processing
  • Forecasting
    • Customer Service and CRM
  • Customer Data Management
    • E-Commerce
  • AI Recommendations
    • Information Technology
  • Software Development
    • Merchandising
  • Assortment/Category Management
  • Planning and Execution
  • Price, Promotion and Markdown
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