Yocuda

• Booth: 867

Yocuda (Your Customer Data) is the market leader in sustainable and dynamic digital receipts that enable retailers to identify and engage all their in-store customers. The solution boosts post-purchase engagement, drives multichannel purchasing and helps create a single customer view for retailers while improving the customer experience for shoppers. The solution frequently identifies 50% - 80% of store customers and creates a high-performing communication channel with an average 75% open rate. With over a decade of experience and solutions deployed in more than 45 countries, Yocuda supports all languages, currencies and fiscal regulations. Yocuda integrates seamlessly with any POS system, offering flexible customer journey options to suit diverse retail environments. Sustainability is at the heart of the solution, helping retailers eliminate paper receipts, reduce their carbon footprint and comply with eco-regulations such as France’s 2023 Anti-Waste Law. As part of Global Blue, the world leader in Tax-Free Shopping, Yocuda has processed over 2 billion receipts and identified over 215 million customers globally. Yocuda supports all retail verticals and works with leading brands like M&S, Decathlon, Zegna, Argos, Sainsbury’s, PUIG, Hudson Group and Sephora to deliver a more sustainable and data-driven retail experience.

 Press Releases

• Paper Receipts on the Chopping Block (Nov 18, 2024)

  Yocuda, the leading digital receipt platform, has found that 77% of shoppers in the UK would be more likely to switch to digital receipts if they knew how many trees were cut down to produce the paper versions (an astonishing 200,000 trees are cut down annually just for receipts in the UK). For younger generations, the demand for change is even louder - 87% of 18-25-year-olds would opt for digital receipts in an effort to reduce the environmental impact of paper ones. 

  Yocuda’s data reveals that 96% of shoppers believe using digital receipts will contribute to reducing environmental harm. 85% expect a reduction in paper receipts in the next five years whilst only 6% think it will stay the same. In fact, 57% of UK consumers expressed a desire for more retailers to offer digital receipts instead of paper ones. Sustainability policies are now also key to shoppers, with nearly 7 in 10 shoppers (69%) saying a retailer’s sustainability policy influences their decision to shop with them, with this figure jumping to 85% for the younger generation (18-25). e
  
  
  
  
   

• Decathlon Transforms CX with Digital Receipts (Nov 18, 2024)

  Decathlon, France’s leading sporting goods retailer, partnered with Yocuda to revolutionize customer interactions through digital receipts. Moving beyond traditional paper receipts, Decathlon aimed to reduce its environmental impact, enhance customer engagement, and provide personalized shopping experiences. With over 50% of receipts now digital, this shift significantly cuts paper waste and offers receipts embedded with loyalty updates, event promotions, and product recommendations.

  The results are impressive: a 61% open rate, a 4% click-through rate, and a 3+ percentage point increase in omnichannel customers, demonstrating seamless online and in-store integration. Customers appreciate the convenience and interactivity, accessing tailored content and tracking loyalty points in real time.

  Decathlon’s Chief Marketing Officer, Djamal Said, praised the collaboration, noting 17 million digital receipts generated and strong engagement metrics. This success paves the way for future features like simplified tax-free shopping and enhanced event promotion, solidifying digital as the future of retail
  

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